eCommerce isn’t the cherry on the cake, it’s the new cake.
If you are selling products such as clothes, shoes, make-up, boutique hats and the list goes on the short answer is YES.
We live in a world where people's shopping habits have changed significantly.
Gone are the days when people went to the shops on a free afternoon or on the weekends! Now people can shop all day everyday...at home, at work Shhhh! don't tell anyone, on the bus and anywhere else you can think of.
So if you are selling stuff then your most likely going to find a lot of customers online via social media marketing.